One key for business success using eBay is sourcing products to sell. The first questions eBay sellers should ask themselves are: “What can I sell?” and “Where can I buy?”
There are two kinds of sellers on eBay, garage sellers and business sellers. Garage sellers are people who sell products they are not going to use any more and that are usually not new. Garage sellers are not profit driven, their main objective is usually to get rid of some stuff they don’t need. They will be happy to make some money by selling something that is no longer useful to them. On the other hand, business sellers are people who will buy and sell products for profit, they consider eBay a business and need to earn profit on the products they sell.
The first key to success for business sellers is an old marketing rule, RESEARCH. The products you need to sell are products that eBay buyers will want to buy. Apart from being a massive market place, eBay offers you a cheap source of research that you can conduct without moving from your computer.
If you are a business seller, it is fundamental that you spend some time researching before you decide which products you want to sell. Follow these research guidelines:
1. Search for the categories that are most popular. The first index is the number of listings that exist under each category. In addition, you need to look at how many bids the products have.
2. Look at the ratings of the sellers who are listing products in each category and study their profiles. See how many products they are selling and how many products they have sold in the past.
3. Analyze prices. You need to become an expert in your category and you need to know at which price a product is worth buying as well as the expected final winning price of your auction.
4. Select no more than one or two categories. “Specialization” is another basic rule of marketing. It is better to become an expert on something, as this will inspire confidence and trust in your potential customers. Online marketing is all about trust.
Friday 4 July 2008
12 Items You CAN’T Sell On eBay
Millions of would-be entrepreneurs want to sell things on eBay. eBay is the #1 home-business opportunity in the world right now, so it’s natural that many are eager to find highly profitable items for re-sale on eBay. However, it’s important to know that there are certain items that can’t be sold. Here are a dozen of them …
Some items are copyright infringement and can actually land a seller in federal prison:
1. Knock offs of music, TV shows or movies. The “bootleg” movies, for example, are often made by guys who sneak a movie camera into a newly-released movie where presumably, they crouch behind a seat and make a crummy copy. There is a large production of these counterfeit items in Asia where US laws have no power.
2. Software and computer games can likewise be copied and their sale is illegal by all US laws.
Naturally, the items above may be sold if you have a copy that you purchased legitimately and no longer want.
3. The so-called “replica” market for handbags, designer sunglasses and clothing is definitely forbidden although these items are often sold in physical stores around the US. Ironically, when attending eBay Live In New Orleans in 2004, we found a store in one of their famous markets selling replica purses that were not allowed on eBay.
4. Lazy and less-than-honest sellers often steal copyrighted material from other sellers. This has happened to me many times and eBay has a program called VERO (Verified Rights Owner) that will remove offending auctions, although there seems to be no penalty attached to the seller, which is unfortunate.
5. Alcoholic beverage sales are not allowed although a beverage “container’, especially those of wine, may be sold for its value.
6. Cigarettes, cigars, smokeless tobacco or coupons for such items are not permitted on eBay.com.
The eBay rules for collectible tobacco and alcohol containers are the same:
* The value of the item is in the collectible packaging, not in the wine/tobacco itself.
* The listing description should state that the package has not been opened, but that the twine/tobacco within is not for consumption.
* The collectible tobacco packaging must not be available at any retail outlet, and packaging must have a value that substantially exceeds the current retail price of that wine/tobacco product in the package.
* Sellers must take steps to ensure that the buyer of these collectibles is at least 18 years of age
7. Firearms are strictly regulated by US law and may not be sold on eBay.
8. Satellite and cable TV descramblers are forbidden by the Federal Trade Commission.
9. Animals and wildlife products may not be sold, which includes stuffed birds and pelts from endangered species. There are limited sales of ivory, tortoise shell, marine products and other items relating to animals. This area is quite complex and any would-be seller needs to thoroughly understand the various laws before getting involved in these sales.
10. Event tickets have state-by-state laws that make their sale complex. Some states, for instance, forbid anyone to make more than a few dollars in profit (or no profit at all) on the resale of tickets. For instance, Florida law states that tickets can be resold at no more than face value plus $1. In such states, these regulations apply only to buyers and sellers located in the same state as the actual event, meaning if a seller lives in Florida, he can’t profit from ticket sales to Florida events. However, if he lives in any of the other 39 states, this restriction doesn’t apply.
11. Listing a catalog of items that a seller offers for sale is forbidden. The only catalogs legally sold on eBay are collectible kinds, such as an old Sears Roebuck or Montgomery Wards catalog that is memorabilia and doesn’t offer current merchandise for sale.
12. Raffles and prizes are 100% prohibited. According to eBay, such promotions are highly regulated and may be unlawful in many states.
There are other kinds of merchandise that a seller may not sell on eBay, so carefully check eBay rules before listing anything. It’s much better to know the rules in advance of spending money that can’t be recouped.
Some items are copyright infringement and can actually land a seller in federal prison:
1. Knock offs of music, TV shows or movies. The “bootleg” movies, for example, are often made by guys who sneak a movie camera into a newly-released movie where presumably, they crouch behind a seat and make a crummy copy. There is a large production of these counterfeit items in Asia where US laws have no power.
2. Software and computer games can likewise be copied and their sale is illegal by all US laws.
Naturally, the items above may be sold if you have a copy that you purchased legitimately and no longer want.
3. The so-called “replica” market for handbags, designer sunglasses and clothing is definitely forbidden although these items are often sold in physical stores around the US. Ironically, when attending eBay Live In New Orleans in 2004, we found a store in one of their famous markets selling replica purses that were not allowed on eBay.
4. Lazy and less-than-honest sellers often steal copyrighted material from other sellers. This has happened to me many times and eBay has a program called VERO (Verified Rights Owner) that will remove offending auctions, although there seems to be no penalty attached to the seller, which is unfortunate.
5. Alcoholic beverage sales are not allowed although a beverage “container’, especially those of wine, may be sold for its value.
6. Cigarettes, cigars, smokeless tobacco or coupons for such items are not permitted on eBay.com.
The eBay rules for collectible tobacco and alcohol containers are the same:
* The value of the item is in the collectible packaging, not in the wine/tobacco itself.
* The listing description should state that the package has not been opened, but that the twine/tobacco within is not for consumption.
* The collectible tobacco packaging must not be available at any retail outlet, and packaging must have a value that substantially exceeds the current retail price of that wine/tobacco product in the package.
* Sellers must take steps to ensure that the buyer of these collectibles is at least 18 years of age
7. Firearms are strictly regulated by US law and may not be sold on eBay.
8. Satellite and cable TV descramblers are forbidden by the Federal Trade Commission.
9. Animals and wildlife products may not be sold, which includes stuffed birds and pelts from endangered species. There are limited sales of ivory, tortoise shell, marine products and other items relating to animals. This area is quite complex and any would-be seller needs to thoroughly understand the various laws before getting involved in these sales.
10. Event tickets have state-by-state laws that make their sale complex. Some states, for instance, forbid anyone to make more than a few dollars in profit (or no profit at all) on the resale of tickets. For instance, Florida law states that tickets can be resold at no more than face value plus $1. In such states, these regulations apply only to buyers and sellers located in the same state as the actual event, meaning if a seller lives in Florida, he can’t profit from ticket sales to Florida events. However, if he lives in any of the other 39 states, this restriction doesn’t apply.
11. Listing a catalog of items that a seller offers for sale is forbidden. The only catalogs legally sold on eBay are collectible kinds, such as an old Sears Roebuck or Montgomery Wards catalog that is memorabilia and doesn’t offer current merchandise for sale.
12. Raffles and prizes are 100% prohibited. According to eBay, such promotions are highly regulated and may be unlawful in many states.
There are other kinds of merchandise that a seller may not sell on eBay, so carefully check eBay rules before listing anything. It’s much better to know the rules in advance of spending money that can’t be recouped.
4 Steps to eBay Affiliate Success
Getting started with the eBay affiliate program is as simple as 4 easysteps. eBay knows you have a business to run, so they have created a step-by-step guide to see you down the road of success. With the eBay Affiliate Program, you could bring in an extra $25,000 a month, as well as gain access to many tools and strategies that will optimize the working of your website, its effectiveness with search engines and on the Web in general. Getting started in a successful venture has never been so easy.
Step# 1
To register for the eBay Affiliate Program simply to go http://affiliates.ebay.com/ and do a little research. When you have seen the unlimited opportunities for success that the eBay Affiliate program affords its members, you will next want to click on the ‘API Program Join Now’ button. At this point you will be prompted to select the platform you would like to join with. The platform you choose will influence the tier and type of business your eBay Affiliate Status becomes. Each platform offers unique advantages, and should be considered carefully. Once you have selected your program platform, simply click the Join Now button for that particular platform.
Step# 2
After you have completed your application, the eBay Affiliate network youchoose will send you an email with your login details and instructions on getting started. The application process itself is easy, and simply requires some information about your business. This information helps eBay optimize the tools and guidelines they provide you for your success. The application takes only a few minutes, and is not sold to competitors. The Affiliate network you chose will be in touch with your personal information and you can get started with your successful new venture.
Step# 3
Once you have received your password and login information, you can proceed to the affiliate network site http://affiliates.ebay.com/tools/ to find eBay banners, text links, and search boxes. This website offers detailed tracking statistics. The tracking statistics will help you see which products and companies are performing best. This information will help guide you as you develop your affiliation with eBay, and will enable you to make the best decisions for your website’s performance.
Step# 4
The last step to success with the eBay Affiliate Program is to further growyour eBay strategy using the affiliate website and all of its many features.The affiliate website will not only get you started down your road to success with eBay, but they will provide you with invaluable tools to maximize your strategy. These tools and kits will help you transition into the affiliate member you want to be, and will continue to keep you updated so you stay current with trends and technology.
These 4 easy steps take you from learning about the eBay Affiliate Program, to being a super successful eBay affiliate.
Step# 1
To register for the eBay Affiliate Program simply to go http://affiliates.ebay.com/ and do a little research. When you have seen the unlimited opportunities for success that the eBay Affiliate program affords its members, you will next want to click on the ‘API Program Join Now’ button. At this point you will be prompted to select the platform you would like to join with. The platform you choose will influence the tier and type of business your eBay Affiliate Status becomes. Each platform offers unique advantages, and should be considered carefully. Once you have selected your program platform, simply click the Join Now button for that particular platform.
Step# 2
After you have completed your application, the eBay Affiliate network youchoose will send you an email with your login details and instructions on getting started. The application process itself is easy, and simply requires some information about your business. This information helps eBay optimize the tools and guidelines they provide you for your success. The application takes only a few minutes, and is not sold to competitors. The Affiliate network you chose will be in touch with your personal information and you can get started with your successful new venture.
Step# 3
Once you have received your password and login information, you can proceed to the affiliate network site http://affiliates.ebay.com/tools/ to find eBay banners, text links, and search boxes. This website offers detailed tracking statistics. The tracking statistics will help you see which products and companies are performing best. This information will help guide you as you develop your affiliation with eBay, and will enable you to make the best decisions for your website’s performance.
Step# 4
The last step to success with the eBay Affiliate Program is to further growyour eBay strategy using the affiliate website and all of its many features.The affiliate website will not only get you started down your road to success with eBay, but they will provide you with invaluable tools to maximize your strategy. These tools and kits will help you transition into the affiliate member you want to be, and will continue to keep you updated so you stay current with trends and technology.
These 4 easy steps take you from learning about the eBay Affiliate Program, to being a super successful eBay affiliate.
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